source: star nws

Kim Bum adds to his growing list of his endorsement deals with this gig pushing a new car for auto company Kia. (Too bad most of his fans can’t drive yet?)

The young Boys Before Flowers actor is promo rep for the Forte Koup, which debuted its 2010 line at the New York International Auto Show this spring. Kim Bum is pictured here at an event unveiling the car on June 11 at the outdoor plaza of Seoul’s Coex center.

This is kind of an unexciting event for an uninteresting (to me, at least) campaign, but hey, it’s Kim Bum, still adorable as ever: