On September 15th, a press conference was held with the producer, director, choreographer, and cast present to answer questions.
When the producer was asked why SNSD / Girl's Generation's Jessica was casted for the starring role of Elle Woods, he joked, "Out of all the SNSD members, she's the only one with blonde (golden) hair."
He continued to answer the question seriously. "Frankly, the singers we were considering didn't have the ability to sell tickets well. The 800-seat theater is hard to fill with four months of promotion."
"We met with SNSD members several times, and as a result Jessica wanted to be part of the musical and with her superior singing and dancing skills, she was casted."
Enjoy some images from the press conference below:
credits to allkpop
her popularity really go up this year,