SHINee World Tickets to launch on 30 Jul 2011 at *Scape and via SISTIC

* The Official Ticket Launch is on 30 Jul 2011, 9.00am at *Scape and 10.00am via SISTIC online, hotline & outlets.

* First 500 tickets purchased at *Scape will be entitled to a 10% discount (excluding $138 category).

* More than 1,000 exclusive mosh pit tickets will be allocated at *SCAPE.

* F&N will be providing fan service to keep the fans in the queue refreshed.

* *Scape will be giving away vouchers with the flash of the SHINee ticket at the information counter (limited to the first 300 tickets)

22 July 2011 (Singapore) – Anticipating a possible stampede for tickets to SHINee’s first concert in Singapore, concert organisers Running Into The Sun and Conceptual will be stepping up security efforts on 30 Jul 2011 (Sat) when ticket sales to the concert launches at *Scape, the Official Venue Partner for the concert. Tickets at *Scape will be made available at 9.00am, an hour earlier than Sistic which will release tickets at 10.00am via online, hotline & outlets.

Expecting a hoard of young fans at the youth organization, the 1st 500 tickets purchased at *Scape will also be entitled to a 10% discount (not applicable to $138 partially-restricted view seats), a move taken by concert organisers to assist young fans to enjoy the concert. For the young and ardent fans who would like to get upclose with their favourite boys, they are encouraged to purchase tickets at *Scape, where more than 1,000 mosh pit tickets will be allocated out of a limited 2,000 mosh pit tickets available.

F&N will be providing fan service, to keep the fans in the queue refreshed.

Tickets will be priced at $218 (Terrace and Mosh Pit), $168 (Balcony) and $138 (partially restricted). Each transaction is capped at a maximum of 4 tickets to prevent any bulk buys and black market reselling.




“We’ve taken additional measures to ensure safety for everyone in the queue - apart from sectioning queues and erecting barricades to avoid a stampede, we’ve also hired more than 12 well-trained security professionals just for this event,” said Wendy Ng, Producer from Running Into The Sun “Safety is our utmost concern for all fans and we hope this will be not only safe - but a fun gathering for all fans to celebrate SHINee’s first concert.”

Fans are encouraged to start queuing from 11.59pm onwards on 29th July when barricades and security measures are in place. Sale of tickets will begin at 9.00am sharp.

Since the announcement that SHINee will make its only stop in Southeast Asia for a one-night only concert at the Singapore Indoor Stadium on 10 Sep 2011, concert organisers have received more than 800 requests from fans in Singapore and across the region, eagerly anticipating the official ticket launch details. A Facebook Event page has also been set up for the concert, which has attracted 500 confirmed guests within an hour. Overseas fans will be pleased to know that they will be able to purchase tickets online via www.sistic.com.sg

SHINee World - The 1st Concert in Singapore is proudly presented by Running into the Sun & Conceptual, with the support of Official Sponsor HP, Official Drink FNN, Official Bubble Tea SHARE TEA, and Official Venue Partner SCAPE.

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Additional Information: www.runningintothesun.com (a subsidiary of FLY Entertainment Pte Ltd) Facebook: www.facebook.com/runningintothesun Twitter: @sgRITS

Media Contact: Cheryl Han / Timothy Oh FLY Entertainment Pte Ltd Email: cheryl@fly.com.sg / timothy@fly.com.sg Mobile: +65 9322-0207 / 9006-5979 Office: +65-6224-3188

ABOUT RUNNING INTO THE SUN

RUNNING INTO THE SUN, a subsidiary of Fly Entertainment Pte Ltd, has its genesis in the latter’s Special Projects wing. Led by Creative Director Beatrice Chia-Richmond , Running Into The Sun thrives on producing and managing concept productions. Recent concert portfolio includes: Retrolicious Concert series and SuperShow 3 (Singapore and Malaysia).

ABOUT CONCEPTUAL

CONCEPTUAL, the leading K-POP concert management company, is run by Managing Director Jennifer Park. CONCEPTUAL has been introducing the major K-Pop events, showcases and concerts to Singapore and other Southeast Asia countries.

Credits: Running Into The Sun, a subsidiary of Fly Entertainment PTE LTD.