This time, it’s ‘brainwashing song’.
Girl group Kara has recently challenged the k-pop industry with ‘brainwashing song’ this summer.
‘Brainwashing song’ is a new concept with more repetitive rhythm than the ‘hook song’ which had a huge impact on k-pop towards the end of last year. Songs, such as
The management said “It’s not a certain word repeating, but rather, it’s a sentence repeating which makes the song sound more monotonous. But as the song goes on, as opposed to the lyric, the melody will change. They try to come up with new dance routine for every performance in order to enhance the addictive lyrics.”
A song from Kara’s second album,
Original Source: Hankook Ilbo
Translated by: cactus @ karaholic.com
